Skip to main content
Adding new influencer posts to your report can be done in an instant. Simply select the Edit Report button, scroll down to the influencer and click add post.
  • For creators on Instagram, you are able to select posts, stories or reels.
Important! To track stories, the creator is required to be connected to Sheer prior to posting the story. If your creator is connected, you can always add stories that have expired on the influencers profile to your report at a later date.
  • For creators on TikTok, you can select influencer posts. You are able to select previous posts uploaded prior to the TikTok creator having connected their profile to Sheer.

​
Customize which data properties report shows

You can select which data properties the report should show in the preview. All metrics are still tracked and included when exporting the report

​
Show expected results

You can enable or disable if the report should show and compare to expected results.

​
How expected performance is calculated

Expected performance is calculated by analyzing the creator’s post performance over the last 6 months. From this, Sheer determines the “normal” performance, also known as the most likely interval. If a report includes multiple posts, you can add the intervals together to estimate the expected total performance. This then allows us to see whether the performance was above, within, or below the expected range. It’s a way to benchmark campaign results against a creator’s typical historical performance instead of comparing them to arbitrary averages.

​
Pricing, CPM & CPE

Set pricing per creator to keep track of your CPM (cost per 1000 views) and CPE (Cost per engagement). Pricing can be added per influencer to calculate overall campaign costs or for each specific post for the campaign. This is a great way to track which influencer is most cost efficient on your campaign.

​
Set up automatic tracking

You are able to assign specific keywords, @mentions or hashtags for your campaign. Sheer will scan all relevant content from your influencers assigned to your campaign and update your report every 24 hours during the set campaign period! Sheer tracks based on the specific keyword, so consider adding all variations of the same keyword with both @keyword, #keyword aswell as important mentions and campaign hashtags.
autotracking

​
Export & share report

Download by exporting it into an Excel file. Great for deeper analysis or importing into other tools. You may also share the report directly by editing the report to be either public or password protected. This provides specific people outside of your organization access to this individual report in browser, allowing them the full overview of the report without access to other Sheer features.