- Start narrow → then widen your search Begin by filtering for influencers whose audience matches your target audience. This quickly narrows the search and ensures you start with the most relevant profiles before expanding your criteria by loosening the restrictions of your filters.
- Use content style keywords over category keywords It’s natural to search with category keywords like “fitness” when looking for a fitness creator. While this works, content-style keywords often produce better results. Many creators include topics like fitness within broader lifestyle content, which may not always appear clearly in category labels.
- Examples of useful content-style keywords: vlog, get ready with me, routine, day in my life, what I eat in a day. These keywords reflect popular content formats and are commonly used in captions, making them highly searchable.
- Audience interests (IG only) An influencer’s audience often reflects the creator’s own interests. Filtering by audience interest categories can help you discover influencers whose followers are already interested in your campaign topic.
- Avg. views vs. follower amount filters Applying a minimum Avg. Views filter helps prioritize creators based on performance rather than follower size. This often surfaces more relevant profiles that:
- Fit your campaign budget
- Have stronger engagement with their audience
- Influencer topic as a filter The Influencer Topics filter is very specific. It pre-categorizes influencers into topics using third-party data, which means the results are highly targeted but limited in number. Use this filter when you need to find very niche profiles. However, if your search results are too narrow, we recommend removing this filter to expand your potential matches.
- Save your search URL Sheer’s search browser URL is specific to the search filters entered and page number you are at. You can save it by copying the URL or saving it as a bookmark to easily jump back in to exactly where you left off in your search session. The URL can also be sent to a team member so they can continue where you left off to avoid double work.
- Use Post Search for specific niches, rather than scroll through influencer feeds
- Post Search can save tons of time when finding influencers for specific niches, particularely location- og event-based content specific to your related marketing activities.
- Post Search is also an amazing tool for checking for specific posts of a specific influencer. Don’t scroll through an influencers feed trying to spot a particular post, but use Post Search to check if an influnecer have shared content important to your brand - whether if its a plus or a conflict.