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Trial reels let you handle Instagram Reels that are experimental so they don’t affect your performance metrics. Trial reels are excluded from analytics, keeping your numbers clean and representative.

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Why handle trial reels?

Sometimes you want to test a new format, hook, or topic without it skewing your analytics. Any reel handled as a trial is excluded from your performance data and shown with a Trial Reel badge in the UI.

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How to mark a reel as a trial reel

1

Go to Performance

Navigate to your Creator Profile.
2

Select a reel

Click on the reel you want to mark as a trial.
3

Edit the reel

In the detail modal, click Edit.
4

Mark as trial

Check the Trial reel checkbox at the bottom of the form and click Save.
Reel edit modal showing the Trial reel checkbox
The reel will now display a Trial Reel badge and be excluded from your analytics.

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How to view trial reels

By default, trial reels are hidden from the performance view. To see them:
1

Go to Performance

Navigate to the Performance tab on your Creator Profile.
2

Open filters

Open the filter/custom view popover.
3

Toggle trial reels

Turn on the Trial reels switch to include them in the view.

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Good to know

  • Trial reels only apply to Reels. Not posts, stories, or other media types.
  • Reels must be manually tagged as trials. Currently they are not detected automatically.
  • Tagging is reversible. Incheck the checkbox to restore the reel to normal status.
  • Only the creator (or a talent manager) can tag their own reels.