Campaigns
The following section is an introduction to the campaign site. The Campaigns tab gives you a centralized view of all influencer campaigns connected to your brand. It’s your starting point for tracking progress, performance, and next steps—all in one place.
Campaigns page - overview
The Campaigns page is your hub for managing and tracking all influencer campaigns associated with your brand. It offers a simple summary of every campaign, helping you monitor progress, and stay organized throughout the influencer campaign lifecycle.
Below is a an example of a Campaign page:
For each campaign, you will find and overview of:
Campaign Name & Details
Each campaign is listed with its title and essential information. This includes brief descriptions, or internal notes that help your team quickly identify the campaign’s purpose or theme. Whether you’re running seasonal promotions, product launches, or long-term partnerships, everything can be neatly descriped in the campaign titel with further room for specifications in the description tab.
Status
The status indicator shows you where each campaign currently stands in the process. It could be marked as Draft, Active, Completed, or Archived. This helps you prioritize actions -for example, reviewing upcoming campaigns, optimizing & edit active ones, or analyzing completed performance.
Period
The campaign period displays the duration of each campaign, from its scheduled start date to the planned or actual end date. This gives you a clear understanding of your marketing calendar and allows for better planning across multiple initiatives. Sheer will sort all of the campaigns in chronological order of the Start date. The campaign period can be manually edited later on to fit your specific wish for a display order.
Influencer Preview
You’ll see a preview of the influencers and total number of creators attached to each campaign -typically shown as profile thumbnails or names. This offers a quick sense of which and how many creators are involved, without needing to dive deep into individual profiles, making it easier to associate talent with specific campaigns.
Selecting a Campaign - Next steps
When Entering a campaign there will be four major tabs found in the top right corner: Creators, Content, Report, and Campaign Info.
- Creators - Your overview of creators and access to influencer mediakits & estimated performance data.
- Content - Your personal content library for this campaign, allowing you to store, organize and review content related to your campaign.
- Report - Campaign report that tracks selected influencer content and is automatically updated every 24 hours, with a vast amount of information readily available for your specific deep dive analysis needs.
- Campaign Info - A tab with specific campaign info, and the option to store attachments related to the specific campaign in order to minimize the need for using other communication channels related to campaign acitivites.
Creating a new campaign
Creating a new campaign is very simple. Simply hit the New Campaign button and fill out the information to the required extent.