Sheer help center
Reports
The following segment will be a deep dive into Sheer reports. Reports in Sheer give you a live, data-rich snapshot of how your influencer campaigns are performing. Automatically updated as influencers publish content, reports help you track real-time impact - no spreadsheets, no estimated data or guesswork. Whether you’re monitoring campaign momentum or prepping for a presentation, Reports keep everything at your fingertips.
Overview of reports section
Here’s what you’ll find in the Reports section:- Key Metrics – Like reach, engagement rate, and impressions.
- Performance Timeline – See how campaign results evolve over time.
- Post Summary & Deep Dive – From quick glances to detailed insights.
- Report Editing – Tailor the report to fit your needs.
- Export & Share – Distribute your report however you need.
Key Metrics
Track core campaign performance with automatically calculated stats - updated in real time:- Reach – Total unique viewers.
- Reach efficiency - The influencers total reach of campaign posts relative to the size of their follower base. A good metric for estimating actual vs. estiamted performance.
- **Interactions **– Total number of interactions on the campaign.
- Interaction Rate – Interactions per reach.
- Views – Total number of views, repeat or unique.
Performance Timeline
View how posts and engagement accumulate throughout the campaign. By default, this is set to show to overall timeline and performance to see how the number of views on your campaign has grown over time. Different influencers are highlighted with different colors to give a distict overview of each inlfuencers performance in your campaign.
Edit report
Adding new influencer posts to your report can be done in an instant. Simply select the Edit Report button, scroll down to the influencer and click add post. You may now select posts, stories or reels. With stories, as long as the influencer is connected to Sheer, you can always add stories that have expired on the influencers profile to your report at a later date. You may also edit what key metrics you wish to track on your desired report based on what specific KPI’s you have set.
Set up automatic tracking
You are able to assign specific keywords, @mentions or hashtags for your campaign. Sheer will scan all relevant content from your influencers assigned to your campaign and update your report each time you edit and save it!
Post summary & Post deep dive
Get a bird’s-eye view of all influencer posts. You have both the option to view an influencers accumilated performance of all their posts, or you can scroll further down to the influencer to get a overview of their performance of all individuel posts.
Export & share report
Download by exporting it into an Excel format. Great for deeper analysis or importing into other tools. You may also share the report directly by editing the report to be either public or password protected. This provides specific personal outside of your organization access to this individual report in browser, allowing them the full overview of the report without access to other Sheer functions.