Verified Search ✅
Search between thousands of verified profiles on both TikTok and Instagram. There are two primary uses for Verified Search in Sheer:- Use Verified Search to confirm your creator is signed up on Sheer.
- Validate that influencer data matches your campaign strategy by accessing their Mediakit.
Mediakits
Creator Mediakits provide an in-depth look into each individual creator’s audience data & historic performance. For verified profiles, influencer data is first-party data directly from Meta or TikTok. Below is a preview of a Mediakit from the creator Rasmus Brohave:
- Follower audience vs. engaged audience demographics - View details of the creator’s audience with age groups, gender, country, and top five cities either by the creator’s follower audience or engaged audience
Tip! While follower audience gives you a clear indication of who follows the creator, engaged audience provides more details in the direction that the platforms algorithm pushes the content.
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Average post performance - A detailed overview of a creator’s average post performance over the past 180 days. For Instagram, you can choose to analyze performance by Posts, Stories, or Reels, while TikTok simply provides overall performance.
- Sponsored vs. non-sponsored posts - Directly compare how the influencer performs in day-to-day content versus paid brand collaborations.
- Blue text shows the performance of normal (organic) content
- The number below shows the benchmark for paid collaborations
- Sponsored vs. non-sponsored posts - Directly compare how the influencer performs in day-to-day content versus paid brand collaborations.
- Reach - The average number of unique accounts that viewed the content. This helps gauge the creator’s ability to consistently get their content in front of people.
- Reach Efficiency - How well the influencer converts their follower base into actual viewers. It’s calculated as Reach divided by Follower Count, expressed as a percentage. A higher Reach Efficiency means the influencer’s content is regularly seen by a large portion of their audience.
- Interactions - The average number of engagements per post such as likes, comments, saves, shares.
- Interaction Rate - Interactions divided by Reach, offering a normalized metric that compares creators of different sizes on an even playing field.
- Views - The total number of times the content was viewed, also known as impressions.
What to look for when validating an influencer for a data-driven decision
Key indicators to look for in a creator’s Mediakit depends on the campaign objective and audiences you want to expose your brand to, however, they are key indicators to consider for a data-driven decision.-
Reach Efficiency
This metric takes both the influencer’s size and performance and makes it a comparable metric across influencers of all sizes.
- An influencer’s Reach Efficiency might vary depending on the format of the content as well in terms of post, reels, stories or TikTok videos. Compare the correct format to get the best results!
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Audience Demographics
Understanding how an influencer’s audience demographics plays a role in content performance is also important, as early engagement with the content plays a part in how much the algorithm pushes out the content. Profiles that see high levels of views are:
- Profiles with a high percentage of female followers
- Profiles with a high percentage of audiences in ages 18 - 34. (Generally in the younger segment for TikTok with ages 18 - 24)
- A high percentage native followers based in the country of the language the influencer communicates in.
- Sponsored vs. non-sponsored posts A profile might highly vary in the performance for sponsored posts compared to their usual organic posts, making it a less effective collaboration.