Validate

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Verified Search ✅

1. Use Verified Search to confirm your creator is signed up on Sheer.
2. Validate that influencer data matches your campaign strategy by accessing their Mediakit.

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Mediakits

• Follower audience vs. engaged audience demographics - View details of the creator’s audience with age groups, gender, country, and top five cities either by the creator’s follower audience or engaged audience

• Average post performance - A detailed overview of a creator’s average post performance over the past 180 days. For Instagram, you can choose to analyze performance by Posts, Stories, or Reels, while TikTok simply provides overall performance.
  • Sponsored vs. non-sponsored posts - An important tool to directly compare how the influencer performs in day-to-day content versus paid brand collaborations.
    • Blue text shows the performance of normal (organic) content
    • The number below shows the benchmark for paid collaborations. You can also go to “Custom View” and enable the “Sponsored” toggle to view performance only for sponsored posts.

• Reach - The average number of unique accounts that viewed the content. This helps gauge the creator’s ability to consistently get their content in front of people.
• Reach Efficiency - How well the influencer converts their follower base into actual viewers. It’s calculated as Reach divided by Follower Count, expressed as a percentage. A higher Reach Efficiency means the influencer’s content is regularly seen by a large portion of their audience.
• Interactions - The average number of engagements per post such as likes, comments, saves, shares.
• Interaction Rate - Interactions divided by Reach, offering a normalized metric that compares creators of different sizes on an even playing field.
• Views - The total number of times the content was viewed, also known as impressions.

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What to look for when validating an influencer for a data-driven decision

1. Reach Efficiency This metric combines an influencer’s audience size and content performance, making it easy to compare influencers of different sizes.
   • An influencer’s Reach Efficiency can vary depending on content type (posts, Reels, Stories, TikTok videos). Always compare the same content format to get accurate insights.
2. Audience Demographics Understanding an influencer’s audience is crucial because early engagement affects how widely content is distributed by the platform’s algorithm. Key indicators of high-performing audiences include:
   • High percentage of female followers
   • Majority aged 18–34 (TikTok often performs best with 18–24)
   • Predominantly native followers in the country the influencer communicates in. Pro tip: Ensure the influencer’s audience aligns with your target market. Many brands look for 65–70%+ alignment in demographics such as country, age, and gender when validating a profile to ensure quality across the board.
3. Sponsored vs. non-sponsored posts A highly underrated tool for making sure a profile actually performs as expected for sponsored posts:
   • Performance may differ between sponsored content and an influencer’s usual organic posts.
   • Check if sponsored posts maintain strong engagement; large drops in performance could indicate a less effective collaboration.
   • Consider taking the influencers sponsored vs. non-sponsored performance into account during negotiations when finalizing brand deal agreements.