Overview of reports section
Here’s what you’ll find in the Reports section:- Key Metrics – Like reach, engagement rate, and impressions.
- Performance Timeline – See how campaign results evolve over time.
- Post Summary & Deep Dive – From quick glances to detailed insights.
- Report Editing – Tailor the report to fit your needs.
- Export & Share – Distribute your report however you need.
Key Metrics
Track core campaign performance with automatically calculated stats - updated in real time:- Reach – Total unique viewers.
- Reach efficiency - The influencers total reach of campaign posts relative to the size of their follower base. A good metric for estimating actual vs. estiamted performance.
- Interactions – Total number of interactions on the campaign.
- Interaction Rate – Interactions per reach.
- Views – Total number of views, repeat or unique.
Performance Timeline
View how posts and engagement accumulate throughout the campaign. By default, this is set to show to overall timeline and performance to see how the number of views on your campaign has grown over time. Different influencers are highlighted with different colors to give a distict overview of each inlfuencers performance in your campaign.
Organic vs. boosted performance data
Since data is pulled directly from Sheer, all organic data is provided directly from the platform, whether Meta or TikTok. However, if paid media is applied on a post, then the data in Sheer varies based on if your creator is on Instagram or TikTok- Instagram - influencer data is always organic data. Sheer will differentiate between organic and paid performance, and only show organic performance.
- TikTok - Influencer data shown is both organic and paid together. This means that if paid media is applied, Sheer will not be able to differentiate between the data.
- Tip! If you plan to add paid media on your TikTok campaign, then export the report data, or simply grab a screenshot of the influencers specific post that is to be boosted. That insures you also have the organic data available at later stages of reporting.
Edit report
Adding new influencer posts to your report can be done in an instant. Simply select the Edit Report button, scroll down to the influencer and click add post.- For creators on Instagram, you are able to select posts, stories or reels.
- Important! To track stories, the creator is required to be connected to Sheer prior to posting the story. If your creator is connected, you can always add stories that have expired on the influencers profile to your report at a later date.
- For creators on TikTok, you can select influencer posts. You are able select previus posts uploaded prior to the TikTok creator having connected their profile to Sheer.
Set up automatic tracking
You are able to assign specific keywords, @mentions or hashtags for your campaign. Sheer will scan all relevant content from your influencers assigned to your campaign and update your report each time you edit and save it!